Author: Michele Marius

ICTP 293: Being innovative is more than just sitting and waiting to be inspired, with Lorenzo Hodges of Plain White Table

Innovation. Virtually everyone hopes they are considered innovative, and organisations and our societies at large also want to be seen as being innovative, but there are several myths surrounding innovation that ought to be debunked. We revisit our 2019 interview with Lorenzo Hodges, of innovation strategy firm, Plain White Table, in which he discusses, among other things:  the biggest misconception people have about innovation; how innovation can be systematised in organisations; and critical elements that must be in place for innovation to truly become part of an organisation’s culture.

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