Category Archive: Business

Dec 02 2016

The importance of digital personalisation in today’s marketing efforts

A brief discussion of the benefits and challenges of digital personalisation to businesses. Ultra personalisation in the delivery of goods and services is a long predicted trend that has been coming to fruition. Today, we may take it for granted with respect to, for example, product or movie recommendations made to us by Amazon or …

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Permanent link to this article: http://www.ict-pulse.com/2016/12/importance-digital-personalisation-todays-marketing-efforts/

Nov 09 2016

3 essentials to realise Internet economies in the Caribbean

Although virtually all countries worldwide want to have an Internet economy, many of them appear not to know how to achieve it. Here we highlight three essentials ought to be implemented. For the past several years, a key goal most countries have envisaged, having expended considerable effort to improve their telecoms and ICT infrastructure and …

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Permanent link to this article: http://www.ict-pulse.com/2016/11/3-essentials-realise-internet-economies-caribbean/

Nov 04 2016

In finding your customers, should it all be about the mass market?

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Increasingly, there seems to be an emphasis on the mass consumer market, but can that focus be dangerous to businesses? If the trade publications for the tech industry are to be believed, there appears to be a bias towards selling products and services to the mass consumer market. It is not enough to be happily …

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Permanent link to this article: http://www.ict-pulse.com/2016/11/finding-customers-mass-market/

Oct 28 2016

4 ways to build your organisation’s digital culture

The term, digital culture, is one that is bandied about, but very few understand what it means. Here we outline four ways an organisation can build a digital culture. If you ask business leaders whether their organisations have a digital culture, though they might hesitate at first, many will reply “Yes”. To varying degrees, many …

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Permanent link to this article: http://www.ict-pulse.com/2016/10/4-ways-build-organisations-digital-culture/

Sep 30 2016

4 reasons why Caribbean tech businesses should target the B2B space

Most Caribbean tech businesses tend to focus on selling to individuals and neglect the B2B space. Here are four reasons why B2B should be given more attention. Among Caribbean tech startups, it has been observed that to a considerable degree, they tend to focus on providing products and services for the individual consumer. For many …

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Permanent link to this article: http://www.ict-pulse.com/2016/09/4-reasons-caribbean-tech-businesses-target-b2b-space/

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