New Market Opportunities for MSMEs Using Internet and Social Media

Course Objective:

Strengthen the capacities of individuals and institutions from English Speaking countries who are working in the field of micro, small and medium enterprises (MSMEs) about how Information and Communication Technology (ICT), such as the Internet and Social Media, can be used by MSMEs to enhance their business potential and facilitate entry into markets.

Target Group:

• Directors and representatives of public and private support institutions of micro, small and medium enterprises (MSMEs) in the hemisphere.
• Entrepreneurs and their employees who are interested in exploring the potential of the Internet and Social Media for their businesses.

Study Venue: The course will be delivered entirely online (Internet) through the Educational Portal of the Americas Virtual Classroom and requires a minimum weekly commitment of 10 hours as well as basic computer skills such as handling e-mail, word processing and internet skills. The Virtual Classroom has a user manual and a help tool. Throughout the course an expert tutor will support and guide participants and will facilitate all levels of learning

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